Multi-Touch Attribution Platform

Our flagship platform tracks every touchpoint in your student's journey from awareness to enrolment. Understand which marketing channels, campaigns, and content pieces contribute to conversions at each stage of the funnel.

  • First-touch and last-touch attribution models
  • Linear and time-decay attribution weighting
  • Custom attribution model creation
  • Cross-device and cross-platform tracking
  • Integration with major marketing platforms
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Analytics dashboard showing attribution data

Real-Time Analytics & Reporting

Monitor your marketing performance as it happens with our real-time analytics dashboard. Get instant insights into campaign effectiveness, student engagement, and conversion rates across all your marketing channels.

  • Live campaign performance monitoring
  • Customisable dashboard views
  • Automated alert systems
  • Advanced data visualisation
  • Scheduled report generation
Discover Features
Real-time analytics dashboard

Privacy-Compliant Tracking

Maintain full compliance with GDPR, CCPA, and other privacy regulations whilst still gaining valuable marketing insights. Our platform is built with privacy-by-design principles to protect student data.

  • GDPR and CCPA compliance built-in
  • Consent management integration
  • Data anonymisation and pseudonymisation
  • Secure data storage and processing
  • Regular compliance audits and updates
Ensure Compliance
Privacy and security interface

Advanced Audience Segmentation

Create precise audience segments based on behaviour, engagement, course interests, and demographic data. Deliver personalised marketing messages that resonate with specific learner groups.

  • Behavioural segmentation tools
  • Demographic and psychographic profiling
  • Course interest and engagement scoring
  • Dynamic segment updates
  • Cross-platform segment synchronisation
Segment Audiences
Audience segmentation interface

AI-Powered Insights & Optimisation

Leverage artificial intelligence to uncover hidden patterns in your marketing data. Get actionable recommendations for campaign optimisation and budget allocation based on predictive analytics.

  • Machine learning attribution models
  • Predictive lifetime value calculations
  • Automated bid and budget recommendations
  • Anomaly detection and alerts
  • Performance forecasting and planning
Optimise Campaigns
AI-powered analytics interface

Flexible Pricing for Every Education Provider

Choose the plan that fits your needs, from growing academies to established universities

Starter

Perfect for small online courses and emerging education platforms

Basic attribution tracking

Standard reporting dashboard

Email support

GDPR compliance tools

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Enterprise

Comprehensive solution for universities and large education networks

AI-powered insights

Custom attribution models

Dedicated account manager

White-label options

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Ready to Get Started?

Contact us today to discuss your marketing attribution needs and discover how our platform can transform your education marketing strategy.