Frequently Asked Questions

Marketing attribution is the process of identifying and tracking all the touchpoints that lead to a student enrolment or conversion. For education providers, this is crucial because students often research courses over weeks or months, interacting with multiple marketing channels before making a decision. Our platform helps you understand which marketing efforts are truly driving results, allowing you to optimise your budget allocation and improve your return on investment.

Implementation typically takes 1-2 weeks depending on the complexity of your current marketing setup. Our team handles the technical integration with your existing marketing platforms, website tracking, and analytics tools. We provide full support throughout the setup process and ensure all tracking is working correctly before going live. Most clients start seeing valuable attribution data within the first week of implementation.

Yes, our platform is fully GDPR compliant and built with privacy-by-design principles. We're based in Ireland and understand European data protection requirements. Our system includes consent management, data anonymisation features, and secure data processing. We also support Google Consent Mode v2, ensuring that your attribution tracking respects user privacy preferences whilst still providing valuable insights.

We integrate with all major marketing platforms including Google Ads, Facebook Ads, LinkedIn Ads, email marketing platforms (Mailchimp, ConvertKit, etc.), CRM systems, learning management systems, and website analytics tools. Our platform can track attribution across social media, search engines, email campaigns, content marketing, and direct traffic. If you use a platform we don't currently integrate with, we can often create custom integrations.

We support all major attribution models including first-touch, last-touch, linear, time-decay, position-based, and data-driven attribution. You can also create custom attribution models tailored to your specific business needs. Our AI-powered insights help you understand which attribution model provides the most accurate representation of your student journey and marketing effectiveness.

Yes, our platform includes advanced cross-device tracking capabilities. We understand that prospective students often research courses on mobile devices and complete enrolments on desktop computers. Our system uses privacy-compliant methods to connect touchpoints across devices, providing a complete view of the student journey from initial awareness to final enrolment.

Absolutely. We provide comprehensive training for your marketing team on how to use the platform, interpret attribution data, and optimise campaigns based on insights. Our support includes initial onboarding sessions, regular check-ins, and ongoing technical support. We also provide educational resources and best practices specifically tailored to education marketing challenges.

Whilst Google Analytics provides valuable website data, our platform is specifically designed for marketing attribution in the education sector. We offer advanced multi-touch attribution models, cross-platform tracking, education-specific metrics, and AI-powered insights that help you understand the complete student journey. We also integrate data from all your marketing channels into one unified view, rather than just website interactions.